Thursday, August 9, 2012

WWE returns to Saturday mornings

Remember watching WWE on Saturday mornings along with cartoons when you were a kid? Well, kids today will get the same experience, thanks to a deal announced today by WWE and Saban Brands.

“WWE has a long history on Saturday mornings, and we’re thrilled to make our action-packed return on Vortexx with WWE Saturday Morning Slam,” said WWE Chairman and CEO Vince McMahon. “The new program enables us to further engage kids and families, a vital component of WWE’s passionate and multi-generational fan base.”

Vortexx is the new kids' Saturday morning television block coming to The CW Aug. 25. WWE Saturday Morning Slam will air at 10 a.m., right in the middle of the 7 a.m. to noon programming block. The Power Rangers and Yu-Gi-Oh! are also planned to air during the block.

“With a focus on action, adventure and comedy, Vortexx is the perfect home for WWE Saturday Morning Slam and will definitely excite our fans,” said Joel Andryc, co-president of Vortexx.

WWE Saturday Morning Slam will be a half hour in length and will feature one exclusive match, as well as include behind the scenes footage, Superstar profiles and highlights from the Be a Star campaign.

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