Tout it, Tout it, Tout it, they say...
WWE is a pioneer in social media. Google recognized the company's standing by giving them one of the exclusive first Google+ business accounts. When Tout came along giving everyone the opportunity of 15 seconds of fame, the WWE backed it, seeing it as the next big thing in social media.
It's too early to tell if Tout really is the next big thing, but I can tell you the Touts aired by the WWE on Raw and SmackDown over the past two weeks have not encouraged me to join the network.
The Touts also do not add anything to the shows. In fact, they are causing more problems for the company.
Tensai allegedly Touted something racist this week. You would think you'd think before you Tout, but as with Olympians with Twitter, sometimes thinking comes after the fact.